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Basket Abandonment - we have to focus on How, not Why
More and more the concept of basket abandonment is mentioned as a method for increasing conversion - be it baskets in retail, quotes in insurance, bookings in travel or registrations in gambling.
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Eye-tracking 2.0: it's about users, not science
Eye-tracking has been used in web design for many years. However, the widespread preconception is that it takes PhD skilled technicians - plus long consulting hours - to make any sense or use of people’s eye gaze data.
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What Wikipedia can teach us about SEO
Wikipedia probably receives more traffic from Google than any other website. With over 2 million in depth articles the English version is most people's idea of a perfectly optimised site so what can we learn from it?
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Do you make these user experience mistakes?
Online retailers and other website owners still have plenty of room for improvement, as some are still guilty of some avoidable usability problems.
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Ten company blogging tips
Blogs can give companies an easy way to publish the latest news and press releases, as well as providing a way to attract customer feedback and respond to positive and negative press.
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Web text that's worth it: the six most underrated types of digital copy
Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.
The most successful projects we work on at Sticky Content manage to uphold the equal importance of design, technology and text.
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